SaniMaster Brand Creation
client: ServiceMaster Clean
Situation
ServiceMaster Clean (SMC) had identified a new, multi-billion dollar opportunity for disinfection services. While this offering was currently available, their franchise network, which focuses on general janitorial services, found the service offering hard to sell.
Action
SMC came to Purple Carrot to support their sprint team and turn their group of services into a compelling program that would energize their large franchise network to engage and make the sale easy.
Impact
Within 6 weeks the SaniMaster program debuted to the network with unparalleled company franchise interest and rave reviews. Soon thereafter sales began rolling in.
Scope: Strategic Analysis | Brand ID | Message Platform | Core Sales Creative | Agency Guidance
